Resources Library by ANA

Retail introduction of new products

During the last decades, the producers' power in relation to the distributors has been weakened, and a further shift in the balance of power between the two can be foreseen. An interesting problem is therefore what producers can do to improve their...

Catalogue: Seminar 1979: New Product Development

Author: Jerker Nilsson

October 1, 1979

A new tool to better plan and control the marketing-activities for the 'outlet' of growing importance

The highly important but complicated channel of distribution - the vending machine, has not yet been covered by a market research institute as to the flow of products through it. Of course, we do have distribution data, but no information about...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research

Author: Hein C. H. Schmidt

Company: Nielsen

September 1, 1978

Marketing information system as a form of integration of industry and distribution in planned socialistic economy

In the paper there is presented the theoretical concept of a Marketing Information System integrating the activity of industry and distribution, that can work in a planned socialistic economy. The concept includes the methodological principles as...

Catalogue: Seminar 1977: Marketing Management Information Systems

Author: M. Jerczynska

February 2, 1977

Distribution system in Europe

Five countries will be compared. This selection is influenced by random and does not mean, that other countries and their distribution systems are unimportant or not worth describing. We only looked at the systems for consumer (mass) magazines....

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry

Author: G. Sondermann

December 1, 1976

How distribution research contributes to the solution of distribution problems in the publishing trade

The present paper by Dr. G. Ypma and Dr. B. Stoppelman is mainly born from the fact that everybody in publishing is confronted with distribution problems. A distribution seminar like this puts these issues right in the middle of the limelight. In...

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry

Authors: G. Ypma, Benno Stoppelman

December 1, 1976

A case study illustrating the John Gordon approach

The food trade in the Netherlands tries to make food distribution more efficient by introducing shelf space allocation systems and re-stocking systems. Systems were developed, some focus primarily at shelf allocation, others at re-stocking. Wrong...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers

Author: Albert F. Veldkamp

Company: Heineken

August 1, 1975

How to reduce uncertainty linked to fashion

As consultants, we have been usually involved in reducing uncertainty associated with marketing decisions in large international companies. It means in general implementing simulation models based on more or less complex internal information systems....

Catalogue: Seminar 1974: Fashion, Research And Marketing

Authors: Jean-Mathieu Paoli, B. Salsé

December 4, 1974

The use of a panel by a large distribution company

The purpose of this paper is simply to describe a proposal for the use of a consumer panel. The techniques employed are well known and do not call for reference to a bibliography or for complicated theoretical explanation. We deal here with a first...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Author: Marc Galliot

September 1, 1974

The use of a panel by a large distribution company (French)

The purpose of this paper is simply to describe a proposal for the use of a consumer panel. The techniques employed are well known and do not call for reference to a bibliography or for complicated theoretical explanation. We deal here with a first...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Author: Marc Galliot

September 1, 1974